Customer Retention Rate Formula: How to Calculate It
The customer retention rate formula with a worked example, the version that works for online stores, and real repeat rates from five Shopify brands.
Articles and insights on customer loyalty and retention.
The customer retention rate formula with a worked example, the version that works for online stores, and real repeat rates from five Shopify brands.
How Apple Wallet loyalty cards work, what iOS 27's Create a Pass changes, and how to give Shopify customers a pass that updates itself.
An honest comparison of the 10 best loyalty program platforms in 2026 — Shopify-first apps, omnichannel retail software, and enterprise APIs — with real pricing and a five-check evaluation framework.
Compare 7 POS systems with loyalty programs built in — Shopify POS, Square, Lightspeed, Clover, Toast, Loyverse and Revel — plus when a dedicated loyalty layer on top of your POS beats all of them.
Learn to use MMS in marketing for engagement & sales. Guide covers benefits, use cases, compliance, and integration with loyalty platforms like Toki.
Boost retention with our step-by-step guide to post purchase emails. Learn ideal timing, copy templates, and how to integrate loyalty to drive repeat sales.
Discover the strategies that made the PetSmart loyalty program a retail success. Learn how to apply these lessons to your brand and drive customer retention.
Discover how the PetSmart Rewards Program works in 2026. Learn its benefits, how to maximize points, and how to build a similar system for your own store.
Explore the best membership management software for 2026 and learn essential features, integrations, and ROI tips to scale your e-commerce brand.
Discover lego loyalty program tactics—omnichannel engagement and gamification to grow your brand's retention and loyalty.
Learn how to start an affiliate program for your e-commerce store with a practical, step-by-step guide covering strategy, recruitment, tech, and scaling.
Discover 10 powerful referral incentive ideas to boost sales. Learn how to implement cash rewards, tiered programs, and more for your Shopify store.
Learn how to create a loyalty program that drives real revenue and customer retention. Our guide offers practical strategies, not just theory.
Discover how to create a digital loyalty card online that drives repeat business. Our guide covers program models, setup, and promotion strategies.
Master calculating cost of customer acquisition (CAC). This guide offers practical formulas, real-world examples, and proven strategies to reduce CAC.
Learn how to create, price, and launch levels of membership that drive growth. Get proven strategies and real-world examples to build a thriving community.
Discover 10 powerful ideas for referral programs to boost growth. Get actionable tips and e-commerce examples to build a program that works.
Discover the true benefits of a loyalty program. Learn how to boost retention, increase customer lifetime value, and drive sustainable growth for your business.