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While the in person experience of the Lunchbox had some legs, the infrastructure behind it was hanging together with thread and duct tape. Lunchbox was using Yotpo for loyalty structuring and the team was not feeling like they were delivering an exceptional experience.
Their program was not getting the traction that they expected and they were laboring season after season with a lot of manual work in order to give their community unique experiences. Lunchbox decided it was time to transition to a more activating, engaging program infrastructure.
We laid out all the options for Lunchbox with the Toki platform in mind and let their creative juices flow freely. For implementation, the Toki customer success team worked in tandem with the Lunchbox marketing team to conjure a delightful experience to their community which included:
Building out their original membership tiers from three tiers to five - with more perks than ever before!
Giving out more extensive perks like early access to new products for certain reward tiers, access to their private members group on Geneva and ability to vote on new skin designs - more automated and exciting perks than the usuals!
A digital collectible program which would gift loyalty members with digital replica’s of their skins as they collect them. (Skins are the images that you can collect and layer onto Lunchbox Packs like seen in the image below).
Building out really immersive challenges to get their loyalty members collecting, meeting up and getting more involved in the brand.
The Toki platform powered the rewarding to digital twins with each physical purchase of a Lunchbox Pack Skin (as seen below). These digital twins display in each loyalty members Lunchbox wallet to be shown off at shows and in person events.
The Toki platform powered what the Lunchbox team really deserved and needed which was creativity. With our Challenges component they were able to create really unique ways to activate their customers including:
This has led to more significant spending in their segment of superfans as they felt more involved in the Lunchbox brand.
Within the first week, Lunchbox saw a 3X lift in their loyalty and referral revenue - a vast improvement from their last platform! This has remained consistent ever since, likely due to the amount of gamification and activation that Lunchbox put into their Toki engagement.
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"Finally, someone built a loyalty program for the 21st century. I've honestly been so fed up with existing loyalty programs so when we found Toki, we knew we had a better way to serve our community of 50,000 customers. "
The community at Lunchbox is exceptional. Lunchbox Packs are anti-theft backpacks with built in hydration structured to be customizable so you can stand out and stay hydrated at in person events. The Lunchbox community is incredibly strong. Their members often find ways to get together at festivals and other in person events. An exceptional brand and community deserves exceptional experiences and perks.
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