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Starday is a data driven company. They leverage best practices from the software industry to enable speed, efficiency, and empathy in food and beverage product development. With data-first, they are able to launch CPG companies that are highly aligned with consumer demand and always at the forefront of the future of food. This data is invaluable to the creation of their brands. However, after the brand creation function, little data collection and usage was being applied. Without tools to collect zero party data, they felt unable to properly upsell their customers or cross sell between their brands.
One of the most important reasons Starday chose Toki as their loyalty partner was due to our focus on rewarding for zero party data.
To take a step back and set the scene, the Starday brand is all about inclusivity which meant building an earned loyalty program versus a paid program. Starday set up their store credits to be “stars” and set up activities such that their customers could earn their way into rewards tiers. Rewards could then be earned through social activities, referral activities and even challenges. However the most important way they reward their customers is through data collection and feedback.
Toki’s integration with Klaviyo allowed them to collect this data not only pre-conversion and at checkout but also post purchase in email/SMS flows. Starday also implemented the Toki + Snowflake integration so that they could pass back zero party data information to their database and better understand their customer.
Starday utilized two highlighted Toki exclusive features - Zero Party Data Activities and Voting Activities.
Some use cases included:
Lastly, as Starday is an omnichannel brand, they were eager to take advantage of Toki’s Apple Wallet integration which would allow their superfans to share their referral discount in person (as shared in the image above).
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With these tools put in place, Starday was able to collect 50% more zero party data then they were prior and they were able to use taht data to cross sell and upsell their customers to the tune of a 1000% increase in cross sell/upsell revenue and boosting their RPR by 4X at the same time.
Interested in creating a program like Starday's? Request a demo below to learn more.
Toki has been easy to use since day 1. We love how they've allowed us to take our zero party data collection to the next level with incentives and a streamlined integration with our CDP - Snowflake.
Starday Foods - a next generation food conglomerate. Starday utilized the Toki rails to implement a best in class membership experience for their customers allowing them to get benefits for engaging with all of their brands which includes Gooey, All Day, Habeya and another brand announcing soon!
One of the core focuses of Starday is on being an omnichannel brand group. We launched a loyalty program for Starday all under one umbrella where a customer would gain rewards for engaging with any of the four core Starday brands and would have the ability to utilize these perks cross brand.
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