Toki.
Loyalty for Shopify

Rewards they keep in their pocket.

Points, tiers, memberships and referrals in one branded experience — on your storefront, in checkout, and in Apple & Google Wallet.

4.9 on the Shopify App Store · 500+ stores
No code · Live in one afternoon
01
They shop
Online, in checkout, or at POS
Order #1042Aurelia · online store$128
02
They earn
Points on spend, reviews, referrals
Jessica earned 150 ptsGold tier bonus 2×
03
They level up
Tiers, perks and paid memberships
Gold unlocked15% off · free shipping · 2× points
04
They come back
Wallet pass pushes, expiring points
550 to PlatinumPush sent to Apple Wallet
The loop runs itselfMembers spend 2.1× more per year
500+
Shopify stores
$10M+
Revenue driven
15M+
Customers served
+40%
Retention lift

Trusted by 500+ leading Shopify brands

Clocks and Colors
Diggs
For Them
Garden Cup
Glowdega
Patricks
Kenny Flowers
Lalo
100 Thieves
Maev
Lunchbox
Caramels
Cookies
Peak
Kizik
Sacheu
Seager
Starday
Strike Gently
Clocks and Colors
Diggs
For Them
Garden Cup
Glowdega
Patricks
Kenny Flowers
Lalo
100 Thieves
Maev
Lunchbox
Caramels
Cookies
Peak
Kizik
Sacheu
Seager
Starday
Strike Gently
The platform

Everything your program needs.

Five modules that work together — or independently — to build loyalty that lasts.

Reward every action, not just the checkout.

Write your own earning rules — orders, reviews, photos, quizzes, birthdays, follows, or anything you fire from Shopify Flow.

Earn on anythingSpend, reviews, UGC, quizzes, polls
Redeem for anythingCashback, discounts, gifts, access
Your exchange rateCaps, expiry and point multipliers
Custom actionsShopify Flow, webhooks, API
Configured in the admin · No theme edits
Learn more →
Ways to earnAurelia rewards · live
Place an orderEvery currency unit spent1 pt / $1
Write a reviewVerified purchase+75
Post a photo or videoTagged content+120
Birthday giftOnce a year, automatic+500
What points buy
$15 off any orderOne-time discount code500 pts
Free shipping, 30 daysUnlimited orders750 pts
Everything included

One app for the whole
retention stack.

No add-on pricing per feature, no second vendor for memberships or referrals. Turn on what you need, when you need it.

Works withShopify Checkout · POS · Flow · Klaviyo · Attentive · Postscript · Gorgias · Judge.me · Yotpo · Tapcart
In the wild

See it in action.

Explore loyalty pages built with Toki by world-class brands.

Reviews

Loved by merchants.

Finally, someone built a loyalty program for the 21st century. I've honestly been so fed up with existing loyalty programs so when we found Toki, we knew we had a better way to serve our community of 50,000 customers.

Tom Worcester

Tom Worcester

Founder, Lunchbox Packs

Toki is the best value in ecommerce rewards, period. Their feature set is second to none, and their support makes it feel like we have our own rewards team in-house.

Brad Savage

Brad Savage

Founder, Gardencup

We sought a solution that could offer more than just cash back. Toki was that solution!

Hardeep Singh

Hardeep Singh

Growth, Dr. Jen's

The best rewards app for Shopify I've tried. The support from the Toki team has been great, both in responsiveness and for customizing our program.

Tobias Töpel

Tobias Töpel

Co-founder, SACHEU Beauty

We've been really impressed by Toki. The potential Toki has to unlock for your business is limitless.

Michael Wieder

Michael Wieder

Co-founder, Lalo

An awesome way to better engage our customers and give them incentives to come back to our shop more often.

Zach Ranen

Zach Ranen

Founder, RAIZE Cookies

Pricing

Simple, transparent pricing.

Start free. Scale as you grow. No hidden fees.

Free

$0/mo

Perfect for getting started.

  • Up to 1,000 orders/mo
  • 25+ reward types
  • 10+ tier perks
  • 25+ integrations
  • Basic referral features
Start free
Most popular

Pay as you go

$49/mo

+ $0.15/extra order

Flexible pricing that scales.

  • 1k orders/month included
  • All features included
  • Flexible volume
  • Full integrations
  • Priority support
Get started

Growth

$299/mo

Best value for growing brands.

  • Up to 3,000 orders/mo
  • All features included
  • No per-order fees
  • Dedicated success manager
Get started

Power

$599/mo

Maximum volume, all features.

  • Up to 5,000 orders/mo
  • All features included
  • Dedicated onboarding
  • SLA support
Get started

More than 5,000 orders/month?

Custom pricing and dedicated support for enterprise businesses.

Contact Sales

No hidden fees

Transparent pricing with no surprises

Cancel anytime

No long-term contracts required

24/7 support

Get help whenever you need it

Get started

Ready to grow
with loyalty?

Join 500+ Shopify brands already using Toki to build stronger customer relationships.

No credit card required · 24/7 support · Cancel anytime