Case Study: How does Nordstrom Reward Program Work

Key Notable Stats

The Nordy Club is Nordstrom's loyalty program, designed to provide benefits and rewards to their customers. As of my last knowledge update in September 2021, here's a general overview of how The Nordy Club rewards program was structured:

  1. Membership Tiers: The Nordy Club had multiple membership tiers, including Insider, Influencer, Ambassador, and Icon. Each tier offered different benefits and perks. Membership was typically determined based on annual spending at Nordstrom stores or online.
  2. Earning Points:
  3. Members earned points for every dollar spent at Nordstrom, Nordstrom Rack, HauteLook, and Trunk Club. The points earned could vary based on the tier, with higher tiers earning more points per dollar.
  4. Members also had opportunities to earn bonus points during special events or promotions.
  5. Nordstrom Notes: Members could convert their points into Nordstrom Notes, which are essentially gift certificates to be used on future purchases at Nordstrom stores or online.
  6. Birthday Rewards: Many loyalty programs, including The Nordy Club, offered special birthday rewards, which could include discounts, bonus points, or other surprises.
  7. Exclusive Access: Members often received early access to sales events, allowing them to shop select items before the general public.
  8. Free Basic Alterations: Certain tiers of The Nordy Club received free basic alterations on regular-priced items, ensuring a better fit.
  9. Beauty Benefits: The Nordy Club sometimes offered special beauty-related perks, including early access to beauty and fragrance events and free beauty samples.
  10. Personal Double Points Days: Members could select specific days where they earned double points on eligible purchases.
  11. Invitations to Events: Top-tier members, such as Ambassadors and Icons, were invited to special Nordstrom events and experiences.
  12. Digital Experience: The Nordy Club members could conveniently track their points, view their rewards, and access exclusive offers through the Nordstrom website or mobile app.

Please note that the specific details of The Nordy Club program may have evolved or changed since my last update. To get the most current information on The Nordy Club rewards program and its benefits, visit the official Nordstrom website or contact their customer service directly.

Loyalty programs like The Nordy Club are designed to provide added value and rewards to loyal customers, so it's worth staying informed about the latest terms and offerings to make the most of your membership.

Join The World's Fastest-Growing Brands

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.